At their best blogs are a great way to connect with customers / donors, internally communicate ideas, they can be used for branding and reputation building, network building, getting feedback and more. At their worst they are total waste of time, and the difference between the two is effective blogging training. Blogging training will help get your blog off to a flying start.
Blogging for business / charity course
Potential blogging course content:
- The best types of blog you can use (e.g. Blogger, WordPress)
- Anatomy of a successful blog post
- What makes compelling content? Blogging content strategy
- How to get your blog read (90% of the 9 million blogs that exist are not)
- Blog and comment etiquette
- Promoting your blog posts on other social media
- SEO, PR, employee engagement and other blogging benefits
- Blogging in 1 hour a week and establishing efficient blogging habits
- Business case-studies
- How to delegate and organise corporate blogging
- Blogging for PR profile raising
- Common blogging pitfalls and legal issues
- Getting web-traffic for your site through a blog
- Emerging trends and less well-known features of blogs
Blogging Training Prices:
- half-day £750 for a group (1-1 training £500)
- full-day £1200 (individuals £800)
- day + follow-up support, £1500 (individuals £1000)
How we do it:
“I’ve been writing my own blog for nearly five years and it’s has helped build my reputation as a trainer no end. It is responsible for 50% of my web traffic and has lead to several sales of training.” – Mark Walsh, blogging trainer, Brighton, East Sussex/ London UK
“I have been blogging consistently for two years and find it has been one of the best ways for potential clients or collaborators to get to know my work. I have helped numerous clients to gain confidence on their blogging journey with some clients now being asked to blog for The Guardian and The Huffington Post!” – Sinead Mac Manus
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